Innotopia Podcast

S2E2-Creating Global Connections in the Holiday season

Episode Summary

As globalization has made us all more connected and open to diversity, it has also acted as a rude awakening for many companies. Global retail brands have predominantly been dominated by Western European and American companies but their target markets are not one-dimensional. Love, Bonito a Singapore- born clothing brand has been advocating and working towards designing clothes for Asian women. In this episode, Shane Capron from PayPal’s International Marketing team chatted with Rachel Lim, co-founder of Love, Bonito, to learn about her inspiration in creating the unique brand. Rachel also shares tips on finding the perfect gifts for loved ones near or far, during this pandemic.

Episode Notes

As globalization has made us all more connected and open to diversity, it has also acted as a rude awakening for many companies. Global retail brands have predominantly been dominated by Western European and American companies but their target markets are not one-dimensional. Love, Bonito a Singapore- born clothing brand has been advocating and working towards  designing clothes for Asian women. In this episode, Shane Capron from PayPal’s International Marketing team chatted with Rachel Lim, co-founder of Love, Bonito, to learn about her inspiration in creating the unique brand. Rachel also shares tips on  finding the perfect gifts for loved ones near or far, during this pandemic.